21st / 15th CLUB
ELITE SPORT CONSULTANCY
The 21st Club and the 15th Club are two cutting edge consultancy businesses working alongside professional sports teams, organisations and individual athletes.
They work with their clients to solve problems and achieve a competitive edge by thinking differently and applying intelligence to data.
“We have worked with Cognite on a number of projects, including the 2018 Ryder Cup where our data-driven approach dovetailed to great effect with the valuable behavioural insights provided by Cognite.”
The 21st Club work extensively in elite football, supporting a range of clubs, leagues, owners and rights holders.
They consult in the areas of squad due diligence, depth analysis, scenario planning managerial hires and player recruitment.
The 15th Club apply their approach to data within professional golf and partner with organisations such as Sky Sports and support individual players on the PGA and European tours.
They also work in the team format of the game, most recently supporting Thomas Bjorn during his Ryder Cup captaincy in 2018.
Cognite support both businesses in building and developing their growing teams.
In a field where quantitative data is king, profiling and the subsequent conversations have enabled the business to appreciate the different characters within the team, improve working relationships and make informed recruitment decisions.
“We are a close-knit team working on a range of high profile projects within elite sport. As such, it is essential that we understand our various styles, embrace different viewpoints and implement practical strategies to ensure we maximise our output. The SnapShot profiling from Cognite has provided us with valuable individual insights, enabled us to examine specific relationships and working units within the business, and improve our recruitment process.”